Marketing the Profession Across the Province
Advertising Transit Ads
OASW shared our marketing campaign on public transit in cities across the province during Social Work Week, including: Brampton, London, Ottawa, Thunder Bay, Hamilton, Kitchener-Waterloo, Cambridge, Sudbury and Windsor!
Turn Issues into Answers: Videos
Amplifying our two "Turning Issues Into Answers" Videos
The two OASW videos were targeted in Ontario cities (Barrie, Toronto, Windsor, London, Kingston, Hamilton, Ottawa, Sudbury and Sarnia):
57,207 Total Video Views | 105,426 Total Reach | 145,441 Total Impressions
Plus via YouTube: Jane video 900+ organic views & Jim video 500+ organic views
Now Trending: Social Work Week on Social Media
60 Posts | 45,000+ Impressions | 750+ Engagements (Likes, Retweets)
#SocialWorkWeek was a Trending Topic in Canada on March 5, 2018.
9 Posts | 14,000+ Reach | 20,000+ Impressions | 900+ Likes & Reposts
During Social Work Week 2018, OASW was pleased to host takeovers by a different OASW Member or Staff each day.
Monday, March 5, 2018 - Mirjana Nevajdic, Program Administrator, tweeted up a storm about the Social Work & Social Service Worker Professional Development Fund.
Tuesday, March 6, 2018 - OASW Student Director, David Knezevic, shared how students at King's University were celebrating and learning during Social Work Week.
Wednesday, March 7, 2018 - Central Ontario Branch Manager, Tracey Nesbitt, took over Twitter sharing UofT's Social Work Week Lunch at FIFSW.
Thursday, March 8, 2018 - Bonnie Schroeder, OASW Board, Eastern Regional Director, tweeted from the Royal Ottawa Hospital where OASW President, Dr. Keith Adamson, presented on Social Work in the 22nd Century.
Friday, March 9, 2018 - Member Sylvie Rivard, Master Lecturer at Laurentian University, tweeted en français, all day & shared how Laurentian University celebrated Social Work Week in Sudbury.