Highlights & Successes of Social Work Week 2018 

By the numbers...

Recognition from the Ontario Government
1 Very Successful Press Release on Emergency Department Pilots 
2 Inspirational Leaders Announced
7+ CBC Radio Interviews Across the Province
10 Real Social Workers Participated in the "Turning Issues into Answers" Story Contest 

160+ Transit Advertisements in 10 Cities
65,000+ Organic Impressions on Social Media
105,426 Amplification Reach of #TurnIssuesIntoAnswers Videos

Keep reading to hear about what we got up to for Social Work Week 2018...

Ontario Government Highlights Value of Social Work

On March 8, 2018, OASW and OCSWSSW were invited to the Legislature where the Hon. Minister of Community and Social Services, Michael Coteau, made an official statement around the value of social workers in the province of Ontario. Social Work Week was recognized by both opposition parties as well.

Hon. Michael Coteau's Ministerial Statement:  Social Workers Week 2018

Media: Raising the Profile of the Profession

Press Release

"Results of Emergency Department Pilot Underscores Impact of Social Workers"
To kick-off to Social Work Week, OASW put out an important press release to media in English and French, in an effort to highlight OASW's recent pilot study in Toronto Emergency Departments as well as our recent public awareness efforts to increase public understanding of social work. 

Read press release

Radio Interviews

Joan MacKenzie Davies,  OASW CEO on the Value of Social Work in Ontario
As a result of our press release, OASW was invited to speak with several CBC Radio stations across the province on March 6, including: Ottawa, London, Kitchener-Waterloo, Windsor, Thunder Bay, Sudbury and Ontario Morning.  

 Listen to interview...

Marketing the Profession Across the Province

Advertising Transit Ads

OASW shared our marketing campaign on public transit in cities across the province during Social Work Week, including: Brampton, London, Ottawa, Thunder Bay, Hamilton, Kitchener-Waterloo, Cambridge, Sudbury and Windsor!

Turn Issues into Answers: Videos

Amplifying our two "Turning Issues Into Answers" Videos

The two OASW videos were targeted in Ontario cities (Barrie, Toronto, Windsor, London, Kingston, Hamilton, Ottawa, Sudbury and Sarnia):

57,207 Total Video Views | 105,426 Total Reach | 145,441 Total Impressions
Plus via YouTube: Jane video 900+ organic views & Jim video 500+ organic views

Now Trending: Social Work Week on Social Media


Twitter Community
60 Posts | 45,000+ Impressions | 750+ Engagements (Likes, Retweets)

#SocialWorkWeek was a Trending Topic in Canada on March 5, 2018.

Facebook Community
9 Posts | 14,000+ Reach | 20,000+ Impressions | 900+ Likes & Reposts

Twitter Takeovers

During Social Work Week 2018, OASW was pleased to host takeovers by a different OASW Member or Staff each day. 

Monday, March 5, 2018 - Mirjana Nevajdic, Program Administrator, tweeted up a storm about the Social Work & Social Service Worker Professional Development Fund.

Tuesday, March 6, 2018 - OASW Student Director, David Knezevic, shared how students at King's University were celebrating and learning during Social Work Week.

Wednesday, March 7, 2018 - Central Ontario Branch Manager, Tracey Nesbitt, took over Twitter sharing UofT's  Social Work Week Lunch at FIFSW. 

Thursday, March 8, 2018 - Bonnie Schroeder, OASW Board, Eastern Regional Director, tweeted from the Royal Ottawa Hospital where OASW President, Dr. Keith Adamson, presented on Social Work in the 22nd Century.

Friday, March 9, 2018 - Member Sylvie Rivard, Master Lecturer at Laurentian University, tweeted en français, all day & shared how Laurentian University celebrated Social Work Week in Sudbury.